Gold Haircare. Purple Blond Shampoo 8.5 fl oz

• purification level: moderate

• hair type: all textures and thicknesses of blonde or gray hair

• neutralizes yellow tones

• improves the shine of cool, dull blonde hair

• pH level: 5.5

• UV protection

• seductive fragrance

• 100% NOI active ingredients

use:

see Oli & Eve tips

• Gold's philosophy: "less is more" which means "too much is like not enough"

• to use as needed, as a second shampoo and not as a main shampoo, to be used alternately, as a second foam or mixed with your regular shampoo

• for best results, preceded by a Gold Daily Detox shampoo

• wait at least 1 month after your coloring appointment at Oli & Eve,you should not make your hair too ashy and accumulate pigment, then you do it only when needed

• It is always recommended to make two lathers when washing hair with professional shampoos but for this one you can use it as a second lather only

• First spread the shampoo in your palm, so that you can spread it on the top and sides of your head, as well as the nape of your neck

• Then re-wet your hair by putting it back under water for 1-3 seconds at a time, vigorously massaging the back of your head all over

• repeat the previous step until the shampoo is completely spread everywhere. * it is quite normal that the first shampoo does not foam, since the hair is dirty

• Rinse the first shampoo by continuing to rub your hair in circular motions, as if you were lathering it, not only will your shampoo continue to spread and wash your hair before rinsing, but you will also rinse your hair much better in the end

• It is not necessary to rinse the first shampoo completely. Do a second shampoo using half as much product as the first shampoo.

• repeat the step of adding water by putting your head under water for 1-3 seconds at a time, until you obtain a nice foam

• Foam is not a sign that the shampoo is washing, but that the hair is clean.

• if your hair was very dirty (last wash was 5-7 days ago and/or use of styling products for a few days, including dry shampoos, and/or sweating during training, etc., you may need to make a 3rd lather, in this case, put even less product than in the second shampoo and repeat the step of adding water

• The shampoos sold in this store contain fewer foaming agents than commercial shampoos and their foaming agents are mostly of natural origin, unlike the foaming agents most used in commercial shampoos.

• Gold Haircare products contain exclusively selected high-quality ingredients sourced from renewable and sustainable resources around the world, including pure oils, plant extracts and antioxidants.

• 100% of the key ingredients in this product are NOI (natural origin ingredients) certified which means that 100% of the main active ingredients are of natural origin

• eco-friendly and 100% vegan products

• sulfate and paraben free

Aqua (Water), Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Disodium Laureth Sulfosuccinate, Glycol Distearate, Coconut Acid, Parfum (Fragrance), Phenoxyethanol, Polyquaternium-10, Acrylates Copolymer, Amodimethicone, Laureth-4, Sodium Isethionate, Cocamidopropyl Betaine, Polyquaternium-7, Acid Violet 43 (Ext. Violet 2), Ethylhexylglycerin, Disodium EDTA, Benzyl Salicylate, Laureth-2, Peg/Ppg-120/10 Trimethylolpropane Trioleate, Sodium Benzoate, Cetrimonium Chloride, Trideceth-10, Linalool, Citronellol, Limonene, Mica, Ci 77891 (Titanium Dioxide), Silica, Vitis Vinifera (Grape) Seed Oil Vinifera), Vitis Vinifera (Grape) Fruit Extract, Chlorphenesin, Potassium Metabisulfite